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“There’s that guy again!”
Anyone who’s had the task of developing smart-looking creative when timing and budgets are tight likely has utilized stock photography on more than one occasion. However, one of the pitfalls of using inexpensive stock images is you just never know when a particular model is going to turn “hot” and suddenly start showing up everywhere [...]
Online display ads: a growing — and valuable — part of the marketing mix
By 2015, online display advertising is predicted to overtake search in overall dollars spent. Search experts will pooh-pooh the value of online display — but evidence is growing that online display ads can be very effective as part of an overall media strategy. Some reasons for this: • Sophisticated algorithms are delivering display ads in [...]
