By Paula Ashley on August 25, 2011
For QR codes to make the leap from Latest Marketing Craze to Useful Marketing Tool, savvy marketers will need to consider some basic principles when incorporating QR codes into their marketing materials.
Posted in Best Practices, Marketing | Tagged barcodes, digital media, marketing, marketing best practices, QR, QR codes, smartphones
By Paula Ashley on April 22, 2011
If you are planning to reproduce an image in printed materials — whether it’s a logo, a photo, or an illustration — high resolution is a must. The following are guidelines for choosing originals that will give you optimum results in print. For logos and line-art illustrations BEST .ai (Adobe Illustrator) files Illustrator is the [...]
Posted in Best Practices, File Handling | Tagged Adobe, continuous-tone illustration, file extensions, file format, Illustrator, line-art illustration, logo, Photoshop, print
By Paula Ashley on June 30, 2010
E-mail allows us nearly instantaneous communication with people across the globe. In addition to the text messages we write in the body of our e-mails, we also can share data in the form of e-mail attachments. But while e-mailing attachments is a convenient method of data transfer, it has its limitations (about two megabytes, to [...]
Posted in Best Practices, Email, File Handling | Tagged attachments, Email, megabytes, packets
By Paula Ashley on September 21, 2009
In a previous entry of The Scout, we listed the extensions of file formats that we commonly send and receive at Next Year’s News, along with their meanings. Here, we highlight common file formats that you would NEVER receive from Next Year’s News — and should probably regard as suspect when coming from us or [...]
Posted in Best Practices, Email, File Handling | Tagged Email, file extensions, file format
