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Paula Ashley
By Paula Ashley on August 25, 2011
For QR codes to make the leap from Latest Marketing Craze to Useful Marketing Tool, savvy marketers will need to consider some basic principles when incorporating QR codes into their marketing materials.
Posted in Best Practices, Marketing | Tagged barcodes, digital media, marketing, marketing best practices, QR, QR codes, smartphones
By Paula Ashley on August 5, 2011
Anyone who’s had the task of developing smart-looking creative when timing and budgets are tight likely has utilized stock photography on more than one occasion. However, one of the pitfalls of using inexpensive stock images is you just never know when a particular model is going to turn “hot” and suddenly start showing up everywhere [...]
Posted in Uncategorized
By Paula Ashley on June 24, 2011
By 2015, online display advertising is predicted to overtake search in overall dollars spent. Search experts will pooh-pooh the value of online display — but evidence is growing that online display ads can be very effective as part of an overall media strategy. Some reasons for this: • Sophisticated algorithms are delivering display ads in [...]
Posted in Advertising, Advertising, Design, Internet, Uncategorized | Tagged advertising design, animated web ads, banner ads, marketing, media strategy, online display ads, search
By Paula Ashley on June 10, 2011
Since the FTC proposed a Do Not Track list last year, an actual “Do Not Track Me Online Act of 2011″ has been drafted, the state of California has jumped into the game with its own legislation — and an update to the Children’s Online Privacy Protection Act of 1998, entitled the “Do Not Track [...]
Posted in Internet, Public Policy | Tagged California Do Not Track law, Children's Online Privacy Protection Act of 1998, consumer protection, Do Not Track Kids Act of 2011, Do Not Track list, Do Not Track Me Online Act of 2011, Federal Internet regulation, FTC, Internet, marketing, online marketing, online privacy, online tracking, web, web browsers, website design
By Paula Ashley on May 20, 2011
In an interview with the Federal Trade Commission’s new Chief Technologist, Dr. Edward Felton, National Public Radio’s Science Friday host Ira Flatow asked if a proposed “Do Not Track” list would be effective. Felton opined: “I think it would — there are several ways one could go about building a ‘Do Not Track’ system, but I’m convinced it [...]
Posted in Internet, Public Policy | Tagged back-end analytics, consumer protection, Do Not Track list, Do Not Track registry, FCC, Federal Internet regulation, FTC, Internet, marketing, online marketing, online privacy, online tracking, web, web analytics, web browsers, website design
By Paula Ashley on May 6, 2011
Will the FTC’s proposed “Do Not Track” registry really be as simple as prohibiting annoying phone calls at dinnertime? And, more importantly, will this proposed new Internet regulation REALLY give users the kind of control they desire?
Posted in Internet, Public Policy | Tagged back-end analytics, Congress, consumer protection, Do Not Track registry, Federal Internet regulation, FTC, non-profit organizations, online privacy, online tracking, search engine optimizing, SEO, web analytics, web browsers, website design
By Paula Ashley on April 22, 2011
If you are planning to reproduce an image in printed materials — whether it’s a logo, a photo, or an illustration — high resolution is a must. The following are guidelines for choosing originals that will give you optimum results in print. For logos and line-art illustrations BEST .ai (Adobe Illustrator) files Illustrator is the [...]
Posted in Best Practices, File Handling | Tagged Adobe, continuous-tone illustration, file extensions, file format, Illustrator, line-art illustration, logo, Photoshop, print
By Paula Ashley on October 15, 2010
After less than a week in use, clothing retailer Gap announced Tuesday that they would retire the new logo that suddenly appeared on their website, and retreat to the icon they’ve had since the end of the Eighties. For a few days, it looked as though the rollout of the absurdly bland new Gap ID [...]
Posted in The Business of Style | Tagged corporate identity, design, design process, Gap, logo design, marketing, rebranding, retail, style
By Paula Ashley on August 30, 2010
Five years ago this week, I had just returned from a trip to New Orleans, where I had been visiting friends and doing a site visit of a client’s annual conference. My husband, Dwight, who had traveled there with me, had stayed an extra week to work on compositions for the album he was then [...]
Posted in Uncategorized | Tagged creativity, Dixieland, Katrina, New Orleans, Nola, photography, spirit, writing
By Paula Ashley on June 30, 2010
E-mail allows us nearly instantaneous communication with people across the globe. In addition to the text messages we write in the body of our e-mails, we also can share data in the form of e-mail attachments. But while e-mailing attachments is a convenient method of data transfer, it has its limitations (about two megabytes, to [...]
Posted in Best Practices, Email, File Handling | Tagged attachments, Email, megabytes, packets
