the SCOUT

.html or .html >> Hypertext Markup Language, a standard computer language for Web browser display

.hqx >> Binhex, encodes binary data to ASCII for cross-platform transferring

.indd >> Adobe InDesign Document

.jpg or .jpeg >> Joint Photographic Experts Group, a photo compression format commonly used on the Web

.pdf >> Portable Document Format

.ppt >> PowerPoint Document

.pm >> Pagemaker Document*

.psd >> Photoshop Document

.qxd >> Quark Xpress Document

.sea >> Mac Self Extracting File†

.sit >> Stuffit Document, a compression file format†

.swf >> Shock Wave File

.tif or .tiff >> Text File

.txt >> Document Text File, generally created in Microsoft Word

.xls >> Excel Document

.zip >> ZIP Document, a compression file format†

*the program version number frequently follows this extension

†used to save memory or protect data transfer

NOT RECOMMENDED / UNUSABLE
• digital files with the following extensions:
             .doc            .gif             .jpg           .pdf
             .pm             .ppt           .qxd
Occasionally, logos and illustrations in the above file formats can be “doctored” for use in print. However, this almost always produces a noticeably inferior finished product.

For photos and continuous-tone illustrations

BEST
• the original photo or image, 3 x 5 or larger, to be scanned
• digital files with the following extensions:
             .eps              .tif            .psd
All digital photo files used for print reproduction should be within the following size ranges:
• 300 DPI (dots or pixels per inch) and at least 100% or greater of final printed size
• 72 DPI and at least 400% of the final printed size

USABLE
• .jpg
.jpeg files can be used for print reproduction, if they conform to the sizes given above. However, .jpeg files have been compressed, which can adversely affect the quality of the image. Converting .jpg files to a print-friendly format can cost time and money.

NOT RECOMMENDED / UNUSABLE
• photos printed on anything other than photo paper
• any file with the following extensions:
             .doc              .gif              .pdf              .pm
             .ppt              .qxd
As with logos, photos in the above file formats can be “doctored” for use in print, but usually with very poor results.

The familiar “at” sign (@) we use to compile our email addresses was first used in 1972 by Ray Tomlinson. In this year, Tomlinson sent the first electronic message and needed a symbol that would not appear in anyone’s name. He also wanted to use a symbol that would designate location. Fulfilling both of these needs, the @ symbol came to be a recognizable character in the computer age.